SENDER: Well, I think we've seen a development for the last - well, really, since the '90s. RASCOE: What do corporate Pride campaigns look like, and why do companies do these campaigns in the first place? Katherine Sender is a professor of media and sexuality in the communication department at Cornell University, and she joins us now. And some Bud Light consumers boycotted the beer after the brand partnered with trans actress Dylan Mulvaney in a recent campaign. Target announced that it will be removing some of its Pride Month products after receiving backlash against the items and threats against its workers. But some companies are pulling back from that effort. They have advertising campaigns, Pride-logoed products and maybe partnerships with queer influencers. June is LGBTQ Pride Month, and some businesses want in on the event and the market.
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